Tanner Design Studio

Andrew Law Productions Branding

Commissioned Project

Brand Guidelines

Andrew Law Productions is a specialized production company catering to the outdoor industry.
They provide film production, editing, and production management services. With a focus on wildlife work and surfing, they capture the essence of outdoor experiences. By immersing themselves in the natural environment, they create visually engaging content that resonates with outdoor enthusiasts. Collaborating with outdoor brands, they craft tailor-made videos and promotional material to effectively showcase products and services. With their expertise and passion, Andrew Law Production delivers high-quality content that captures the spirit of outdoor pursuits.

Goal:
The goal of creating a logo for Andrew Law Productions is to establish a strong and distinctive visual identity that reflects the company’s expertise in the outdoor industry. The logo should convey professionalism, creativity, and a connection to nature, while capturing the essence of the company’s services and target audience.

Scope:
The scope of the logo creation project includes conceptualizing, designing, and finalizing a visually appealing and memorable logo for Andrew Law Productions. The logo should be versatile and scalable, suitable for various applications such as website, social media, merchandise, and promotional materials.

Deliverables:

Logo Concepts: Present multiple initial logo concepts that align with the company’s goals and values, incorporating elements related to the outdoor industry, nature, and filmmaking.
Design Refinement: Refine the chosen logo concept based on client feedback, ensuring it effectively represents the desired brand image.
Color Palette and Typography: Select an appropriate color palette and typography that complement the logo, reinforcing the brand’s visual identity.
Logo Variations: Provide different versions of the logo, including variations for different backgrounds, sizes, and applications.
Logo Style Guide: Create a style guide outlining the proper usage of the logo, including size requirements, spacing guidelines, and color specifications.

Value and Drive for Clients: A well-designed logo for Andrew Law Productions will provide several key benefits and help drive more clients to the desired platform:

Brand Recognition: A visually appealing and memorable logo will enhance brand recognition and create a strong visual association with Andrew Law Productions. This will increase brand recall among potential clients.
Professionalism and Credibility: A carefully designed logo conveys professionalism and establishes credibility in the industry. It gives clients confidence in the quality of services provided by Andrew Law Productions.
Differentiation: A unique and distinctive logo sets Andrew Law Productions apart from competitors, helping to position the company as a leading provider in the outdoor industry.
Visual Appeal: A visually engaging logo attracts attention and piques the interest of potential clients. It creates a positive first impression and encourages further exploration of the website and services offered.
Consistency and Cohesion: The logo will be used across various marketing channels and materials, ensuring a consistent and cohesive brand presence. This consistency reinforces the brand image and fosters a sense of trust and reliability among clients.

Overall, a well-crafted logo for Andrew Law Productions will add value by enhancing brand recognition, professionalism, and differentiation, thereby driving more clients to the website and fostering business growth.

66 North x Chris Burkard

Ljosufjoll Collection Zine

Commissioned Project - Chris Burkard Studios

Goals:

Chris Burkard and 66°North are launching a collaborative clothing line rooted in exploration, durability, and artistic expression. The zine will serve as a tactile storytelling piece that encapsulates the vision behind the collection, Chris’s personal journey, and the environments that inspire both his work and the gear.

This zine is more than just a product showcase—it’s an art-forward narrative piece that brings the clothing to life through a mixture of photography, written reflections, playful layouts, and strong design. The zine will be distributed in conjunction with the London launch event on April 16 and offers readers a deeper look into the “why” behind the collaboration.

Whether it’s a fold-out poster layout or a traditionally bound zine, the final piece will remain compact, bold, and thoughtfully designed. Expect visual storytelling that reflects the energy of Icelandic landscapes, the durability of 66°North gear, and Chris’s creative spirit—all in a tight 20–25 page format.

Scope:

Zine Design

This includes 3 Revisions/Edits, Typography sourcing, Color Palette Development, Cover Design (including playful treatments like outline-text filled jackets), Visual Look + Feel, Layout Development, Poster/Zine format exploration, Infographic and Quote Highlight Styling, and Full 20–25 page layout (optimized for foldability and readability). Sketching, Mood-boarding, and Ideation are included in the initial design phase.

Imagery

Sourcing photography directly from Chris’s archives and newly captured content, then editing and curating for consistency across the piece. This includes photo editing, treatment design, application of imagery throughout spreads, and ensuring high-res final files are suitable for print.

Content + Copywriting

Incorporates time for collecting quotes, writing light narrative support, crafting bold headers and storytelling snippets, and integrating Chris’s voice and tone throughout. Design element sourcing (such as weather charts, trail lines, or artifact scans) will complement the copy and imagery for a cohesive, immersive feel.

Times Square Church PT 1

Contract Designer - Present

WORK IN PROGRESS…

Goals:

TSC Kids is creating a vibrant and exciting announcement for its upcoming 3-day summer camp: Game On Sports Camp. Hosted at a sports facility in New Jersey from July 8–10, this camp gives kids a chance to get out of the city, experience community, and grow spiritually in an environment full of fun, energy, and discovery.

This announcement graphic will serve as the primary digital promotion tool—shared on Instagram Stories, screens, and digital invites—designed to grab attention quickly and clearly. The creative tone should reflect a balance between sports excitement, spiritual purpose, and kid-friendly energy.

The central visual identity will carry through the title “Game On Sports Camp”, the theme “Made for More”, and a bold, vertical format (1080x1920), showcasing the TSC Kids logo.

Scope:

Design of 3 Vertical Graphics (1080x1920)

Three distinct design variations will be created, offering different visual directions for internal selection. Each version will include:

Title: Game On Sports Camp
Subtitle: Made for More
Date: July 8–10
Placement of the TSC Kids logo
A cohesive visual style appropriate for kids, sports, and faith themes

The three versions will explore different design directions:

Bold + Energetic (Illustrative Sports Theme)
Clean + Spiritual (Soft and Inspiring)
Photo-Driven (Realistic and High-Impact)

Includes:

Typography sourcing
Color palette selection
Graphic or photo sourcing (as needed)
Layout design for 3 final concepts
1 round of revisions on the selected concept

Times Square Church PT 2

Commissioned Project

Times Square Church is a vibrant and influential Christian congregation located in the heart of New York City. Founded in 1987 by Pastor David Wilkerson, the church has become a beacon of hope and spiritual revival for people from all walks of life. Nestled in the iconic Times Square district, the church attracts a diverse community of worshipers who seek a deeper understanding of their faith and a meaningful connection with God. With its dynamic worship services, inspiring sermons, and passionate commitment to social justice, Times Square Church has established itself as a powerful force for transformation and renewal in the bustling metropolis. Embracing a spirit of inclusivity and compassion, the church welcomes individuals from various backgrounds and provides a nurturing environment for spiritual growth and personal development. Whether through its engaging ministries, outreach programs, or global missions, Times Square Church endeavors to make a positive impact locally and globally, spreading the message of God’s love and grace.

Goal:

New Comer’s Class Hand Out: The project aims to create a bi-fold pamphlet for the TSC newcomers meeting that mimics the style of the TSC website (tsc. nyc) and provides essential information about TSC and its available ministries and resources.

Visitor Collateral: The goal of the Visitor Collateral project is to create a giveaway for tourists who visit the church to listen to gospel music. The giveaway will provide relevant information about Times Square Church (TSC) and guide individuals on becoming born again. The collateral will be created in English initially and then translated into other languages with the assistance of the translation ministry.

Scope:

New Comer’s Class Hand Out

1. Creation of a bi-fold pamphlet for the newcomers class handout with content inside and out ensuring that the design mimics the style of the TSC website, including headers and layout.

2. Design the bi-fold in a 4in (w) x 8in format, with content on all sides

Visitor Collateral

1. Create visually appealing collateral following the style of the TSC website (tsc. nyc). Utilize the heading style, lines, and fonts (DM Serif and Trade Gothic) to maintain consistency and provide essential information about TSC and a guide on how to become born again.

2. Design the collateral in a 4in (w) x 8in format, with content on both sides.

Deliverables:

1. A digital design file of the bi-fold pamphlet in a suitable format (e.g., PDF or desired file format) that meets the specified dimensions and bleed requirements.
2. A digital design file of the double-sided handout in a suitable format (e.g., PDF or desired file format) that meets the specified dimensions and bleed requirements.

Oaks Church Brooklyn Annual Report

Commissioned Project

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Goals:

The Oaks Church cultivates a generous spirit by providing transparency to the church community. The Annual Report shares this spirit, providing its constituents with clarity on finances and the day-to-day happenings in the church.

The Annual Report serves as an opportunity to hear stories about God and what He is doing through this community. Examples of these include the return of the children’s ministry, change in leadership, community groups, and baptisms, to name a few.

The Annual Report will tell the story of Oaks Church’s last year through interviews with church members, infographics that are clear and easy to understand, and photography that reflects the culture of Oaks Church, encapsulated within a beautifully designed 24-30 page book for the community to reflect on.

Scope:

Annual Report Design

This includes 3 Revisions/Edits, Color sourcing, Typography, Look and Feel, Cover, Application of Visual look, Diagram and Chart design, Photo and Content placing, 24-30 page layout, Sketching, Ideation process, Mood-boarding, and Design elements.

Imagery

Capturing photos and the time to take the photos + time for editing, sourcing photos, and re-editing to make cohesive in design, and design application of photos.